Google’s annual travel trends report is always one of the most anticipated public documents. With its release, we get an insight into what exciting new developments are in store for this year and why you should plan your next trip sooner rather than later.
Google has released its list of the trends that will shape the future of travel. The article discusses how these trends are likely to impact travelers in 2020.
A spike in “life moments” that individuals put on hold owing to the COVID-19 epidemic, according to new Google research, is set to play a part in travel’s sustained recovery in 2022.
Over the coming year, the internet giant also expects travel to become more inclusive and meaningful, citing fresh statistics to back it up.
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According to a Google-commissioned Ipsos poll, more than half of Americans (56%) plan to participate in a life event such as a wedding, a relocation, or a new job in the next two years. Furthermore, 78 percent of that demographic is contemplating travel as a result of such events. According to the poll, travelers who have booked an accommodation or a trip for a once-in-a-lifetime experience appreciate economical price the most (85%), followed by flexible modification and cancellation policies (78%) and the brand’s adherence to COVID safety requirements and limits (7%). (70 percent).
Travelers who took a significant vacation in the last year spent an average of 71 percent of their time researching their trip online, and more than half (57 percent) of those people utilized an online source to acquire inspiration or ideas for their trip, according to Google.
In terms of making travel more inclusive, according to a Google/Storyline Strategies survey, travelers prioritize cultural interaction as a significant criterion when choosing a location, with 86 percent of travelers of color traveling overseas for this purpose. Three out of every four passengers, according to the study, will seek out information particular to their cultural and ethnic origins. Word of mouth, travel guide websites, and social media influencers are all good places to start.
According to Google, environmental issues are essential to prospective travelers, with more than half responding that variables like carbon emissions and offsets are significant when contemplating travel. Furthermore, when choosing a brand, 51% of tourists who stayed in lodgings or booked a ticket for a once-in-a-lifetime experience indicated sustainable/environmentally friendly alternatives are significant.
The analysis comes one month after Google released significant holiday travel marketing trends and insights.
Google has released a new report that identifies the trends that will shape the future of travel. The report is called “The Future of Travel: How Google Searches are Changing What We Do, Where We Go, and Why.” Reference: google search trends.
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