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A visit to Milwaukee – some say the name means “holy water” – is a pilgrimage to America’s beer capital, home to a different kind of holy water – the Pabst, Schlitz, Miller, and Blatz brews. Strolling through some parts of town, you’ll be immersed in the strong sweetish smell of yeast from nearby brew factories.

These days you have numerous choices for experiencing this wealth of beer history and flavor. To name but a few: Miller-Coors offers an excellent tour, as does the Lakefront Brewery, which has a Friday night fish fry to go along with it. Other visitors might prefer to visit Sprecher’s, makers not only of regular beer, but of root beer and sodas.

In Milwaukee, beer tasting is easily combined with seeing the city’s sights. Browse through the Public Market – an indoor bazaar of delicious food, artisan products, and cheap wine – in the trendy Third Ward district where you’ll also see lots of beautiful older architecture. The neighborhood has the town’s highest number of galleries. Take the opportunity to scope out the local art scene with a gallery stroll or amble down the River Walk for some relaxing downtime.

South of the Third Ward is the Walker’s Point district, filled with entertainment, cafes, clubs, and bars. It’s also the city’s gay neighborhood. Don’t forget to try out some Milwaukee’s frozen custard – a way of life here – dense, creamy, soft, and not to be missed!

Written by AlocatoNot from stock or prompts


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Things to Do & See

Here are some of the best things to do in Milwaukee. Add them to your trip and we'll hold on to them in your Travelog. Look for to find free stuff.

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Miller-Coors Brewery Tour

Experience over 155 years of brewing history and end your free one-hour tour with ice-cold beer samples. In summer you're welcome to enjoy their outdoor beer garden. Around the holidays they offer an annual "Holiday Lites" tours.

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Lakefront Brewery

Tours every day. Rated America’s 4th best. Friday fish fry includes music by the Brewhouse Polka Kings. It can be a good idea to buy tour tickets online in advance.

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Sprecher Brewery Tours

Discover how Sprecher is reviving Old World traditions in this popular tour. View Bavarian murals in the bottling hall. Beer garden with music and samples. Make a reservation online or call ahead.

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Take home one of Usinger’s 70 varieties of old-world sausage, still made using original recipes and ovens.

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Public Market

Located in the historic Third Ward District, this is Milwaukee's most unique food destination. Spend some time here and discover one-of-a-kind, high quality selections of artisan and ethnic products. Grab some coffee and breakfast here or head over to Thief Wine in the evenings.

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More than a dozen local beers are on tap at this historic, family-owned tavern. Free popcorn, a pool table, darts.

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Basilica of St. Josaphat

Modeled after St. Peter’s in Rome, this is as close as you can get to a European cathedral in the United States. Gather in the front pews or tour after the Mass on Sunday at about 11 AM.

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Milwaukee Art Museum

Enjoy the dramatic architecture of Santiago Calatrava and a collection that includes one of the largest collections of works by Wisconsin native Georgia O’Keefe.

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Pabst Mansion

Once the home of sea captain and beer baron Pabst, it features 37 rooms, 12 baths, and 14 fireplaces. Located on Milwaukee’s Grand Avenue of Mansions.

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Betty Brinn Children’s Museum

Hands-on, interactive play for children 10 and under and their adults.

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Potawatomi Bingo Casino

Something for any type of gambler. Smoking allowed on the gambling floor.

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Harley-Davidson Museum

Sit in the saddle of a Harley-Davidson and go home with your personal photo. Hands-on fun while learning the story of these iconic motorcycles.


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Firkin Craft Beer FestivalAnnually, July

Every July the regional brewers offer their best in this all-you-can-sample fest.

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Milwaukee Brew FestAnnually, July

In late July, the annual brew fest offers beers, micro brews, and ciders from around the world. Tickets usually come with free entrance to the German Fest close by.

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Milwaukee Irish FestAnnually, August

This “mother of all Irish festivals” honors the Irish and Celtic cultures – music, baking, dog breeding, dancing, art, literature and theater, and much more. Some of the best Irish harp players in the world will keep you spellbound with their nimble fingers and their artistry.

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Polish FestAnnually, June

America’s largest Polish festival takes place every year in mid-June. Visit the Sukiennice Marketplace to just relax with a massage or discover your Polish roots with some genealogical research. From tasty pierogis to a rollicking polka – come spend a weekend in Poland.

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SummerfestAnnually, June to July

Inspired by Munich’s Oktoberfest, this is the world’s largest music festival with over 800 acts for eleven days on the lakefront. A Theater and Play Zone will keep children happy all day.

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TrainfestAnnually, November

Every November the Milwaukee suburb of West Allis hosts America’s largest operating model railroad show. Experience the magic of over 70 highly creative model scenic railroads. Lots of kid-friendly activities.

Top-Reviewed Restaurants

You're probably going to get hungry while you're there, but what's good in the area?

We've asked our friends at Yelp to keep us updated on what's cool and tasty, and they sent over their top-rated Milwaukee eats. Add some to your trip and we'll store them for you.

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